GENERAL POINTS TO THINK ABOUT

1. Why use different fonts, colours and graphics?

 

1. Graphics make concepts easier to understand.
2. Color, fonts, and graphics can help the reader comprehend an idea.
3. Graphics support and emphasize ideas.
4. Graphics generate interest and attract attention.
5. Graphics are important and powerful when integrated with text

2. What are some of the considerations when using fonts?

Many fonts are available today. If you are unfamiliar with this term, consult your printer manual. Fonts are generally grouped into two categories: serif (with " feet") and sans serif (without "feet"). Some fonts are inappropriate for professional writing, but there are many options. these guidelines will help you make the right choices:

1. Find out what the reader or company wants or expects.
2. Consider what will be clear and readable.
3. Take into account the available space.
4. Think about the purpose of the document.
5. Consider the tone you want to use.

3. What are some of the considerations when using colour?

Color is expected by today's readers, but it is more expensive and can not always be justified. Take into account the following guidelines when deciding to use color:

1. Colors should relate to the topic in appropriate ways.
2. Colors should enhance the company logo.
3. Dark or textured backgrounds should be used sparingly.
4. All colors should be tested as to what they will look like when produced in the final report form.

4. General graphics guidelines

You should observe these guidelines when using any graphic:

1. Know the purpose of the graphic.
2. Check to see that the data are correct.
3. Always refer to graphics in the text.
4. Consider where to place the graphic in the text.
5. Place graphics vertically.
6. Keep graphics simple and uncluttered.
7. Place titles, source documentation, etc., with the graphic.