Conclusion | |
It can be seen then that differences do exist between Coca-Cola and Pepsi Cola. This can be seen in the marketing variables which are the basis for segmentation such as age and geographic variables. | Good - refers to the comparison. |
In a competitive market, both companies must identify and target different market segments in order to remain at the cutting edge. | Needs more explicit focus on most significant macro forces from Part 1 |
Differences between the companies are evident with respect to product, pricing, place and promotion. | Sums up main points. Highlights significant features from Part 2. |
Coca-cola relies heavily on value: quality is more than something we see or taste. (http://www.coca-cola.com). Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance (http://www.pepsico.com). | This section is sounding too much like a promo from the sites. |