Introduction
The aim of
this paper is to critically examine the usefulness of the[i] Internet as a potential vehicle for communication and education.
Given the extraordinary popularity and widespread coverage of the Internet
today, it ostensibly should be the perfect tool for the dissemination of
knowledge to potential clients and students as we near the end of the century.
The Internet’s history as a research collaboration facility also makes
it a prime candidate for the creation of new ways of working. But as it will
be
shown, there is a range of problems which need to be overcome before
professionals can fully embrace the Internet.
The
seductive appeal of the Web
The World Wide
Web began in March, 1989 when Tim Berners-Lee wrote the original Web proposal
whilst working for CERN, the European Laboratory for Particle Physics.
Berners-Lee had been enamoured with the idea of hypertext, which was previously
conceptualised as a way of interacting with a document on a local computer, not
a network. He wanted to develop a system which would allow researchers to
collaborate with each other, and which would support data scattered across the
globe.
Fifteen
years
later we have a system that has grown beyond Berners-Lee’s wildest
dreams. The latest figures show there are 605 million users (NUA, 2002), over
171 million Internet hosts (Internet Software Consortium, 2003); with 70% of
all Web traffic originating in the USA. The World Wide Web now links almost
all the academic disciplines, as well as schools, government, military and
corporate sectors. The Web also links world-wide hate groups, racist
organisations and supposedly terrorist cells. It a system in which researchers
and teachers play a minor role, and in which collaboration is minimal compared
with the huge volume of commercial activity, and adult content.[ii]
Whilst
the Web is appealing in its use of graphics and multimedia, it is most
seductive in its
utilisation of hypertext, often regarded as a metaphor for human cognition
(Carmel, 1992; Rouet, Levonen, Dillon & Spiro, 1996). Contrary to popular
belief, I contend that much of what passes on the Web as hypertext is not a
metaphor for anything except a Web designer’s ability to insert
hyperlinks into otherwise ordinary electronic documents.
The term hypertext was
coined in the 1965 by Theodore H. Nelson to concretise a form of electronic
text, which was a radical departure
from the printed word, and which involved the use of information technology.
Before the advent of the Web, hypertext used to denote non-sequential writing,
which embodied branches that allowed textual choices for the reader (Landow,
1993). Readers could become decision makers choosing various pathways to enter,
backtrack and choose again. In one sense hypertext, as originally conceived,
was a new form of writing, a new creative genre in which the reader never quite
finished the text, since there was always the possibility of unchosen paths
opening up. Whilst the World Wide Web certainly makes use of hypertext, the
original meaning of the word has been changed. The Web’s utilisation
of hypertext
is basically as a support mechanism for a primary, but somewhat abbreviated
text. The incidental links (not the menus) within most Web pages are not really
the point of the home page content, but simply technological add-ons.
A
good example
is a German Vannevar Bush website
(http://www.ps.uni-sb.de/~duchier/pub/vbush/vbush.shtml). Bush in 1945 is
credited with being the first scientist to discuss the merits of hypertext-like
technology. Nothwithstanding the article’s rhetoric, it is instructional to
analyse how this milestone article, ‘As We May Think’ is presented
in the medium it purports to champion. The paper on the Web is split into its
original nine sections. The division of a longish paper into digestible units
is theoretically supposed to enhance the comprehension of online information.
What this also enables is a menu system which can be arranged by the Web
editor, and that serendipitous discoverers of this article may then
‘browse’ in different sections without necessarily downloading the
entire article.
The
German rendition of this momentous text mitigates against easy saving
or printing of
this paper since it appears in nine separate sections. What is more problematic
is the fact that throughout the article, the Web editor has thought it prudent
to hyperlink the most unusual concepts, so that we might visit other sites
to clarify our curiosity. For example there are links to dictionary definitions
of ‘diazo’, and ‘adze’, a link to the Encyclopedia
Brittanica’s commercial website, and several links to law schools and
patent explanations. Whilst the hypertext used in this article could be judged
to be patronising to the reader, or distracting at best, it also changes
Bush’s original language by providing points of emphasis never intended
in the original The Atlantic Monthly version. What the hypertext reveals is not what the
author intended but what appeals to the Web editor in terms of difficult
concepts needing explanation, and the availability of other sites to link to. [iii]
Hypertext
might be an appropriate metaphor for the human mind’s associative
ministrations, but the real-life application of hypertext as seen on much of
the Web today is trivial, boring, and totally at the behest of the computer
geek wishing to showcase his or her minor talents.
The notion
of (discourse) community
The Internet
has quite often been described as a community. Although some real life
communities, such as schools, clubs and organisations actually use the Internet
to communicate, the focus for many advocates has been on the unique sense of
community engendered by electronic communication and computer networks. People
who interact (usually via writing) on a regular basis report feeling a sense of
identity with their fellow members leading to the suggestion that the Internet
has permitted new kinds of communities to emerge, where there were previously
none. America Online is
now the largest Internet Service Provider (ISP) in the USA, if not the world,
and originally became popular because of its unique interactive discourse
facilities. E-mail listservs and Usenet newsgroups have been cited as
innovative examples, with many afficionados also citing Web users, especially
those of educational sites, as forming another sort of ‘virtual’ community
(Chaplin, 1996).
My definition
of community importantly includes interacting with people, and it is here that
the Web has major limitations. Apart from Web chat, and hypertext versions of
newsgroups, the vast majority of websites are not set up for interaction. Their
sole purpose is the one-way dissemination of information -- personal,
advertising, educational or otherwise. Users of these websites are not expected
to talk to other users. They are expected to browse, to assimilate information,
not to ask questions. Thus most business websites are not much more than glitzy
shopfronts constituting more than 80% of the total number of sites on the Web
(NetNames, 1998).
Sclove and
Scheur (1994) in examining the freeway metaphor for the Information
Superhighway warn us that the metaphor may in fact be too close to the real
thing. They blame the construction of the asphalt highway system of the US for
both the destruction of poor neighbourhoods, and their marginalisation into
ghettoes. Sclove and Scheur argue that highway noise and pollution forced
children from the street pavements, and families off the front porch. With
employment in small towns becoming scarce, communities lost their breadwinners
who were forced to find work in the big cities. Alienating shopping malls were
only made possible by the freeway system. The community spaces of the general
store, the soda fountain, the Main Street sidewalk and the Town Square vanished
with the advent of the freeway. Undoubtedly the Internet has enabled the
creation of new communities, but what about the loss of the old communities?
Does anyone worry that when we are creating community with our associates
across the other side of the world, we are ignoring our neighbours, our familes
and our friends? What are the side effects of Internet commerce if we no longer
venture outside our homes and meet people?
There
seems to be some evidence of mass pre-occupation with Internet instant
messaging, which
is not the formation of Internet communities, but the exact opposite - constant
distraction by online acquaintances, so that study and work becomes stop-start,
haphazard and disjointed. If the number of users of the online messaging
systems is staggering, the number of messages beggars the imagination. The
majority of my students and all of my adolescent-aged children log on to MSN
Messenger or ICQ before they even open their Web browsers. The online
conversations are sometimes interesting, but inevitably trivial and boring,
and most definitely use up valuable time online. It is almost a pre-requisite
that
today’s Internet youth must divide their time between socially-oriented
activities, such as chat and e-mail, and real study or work. For most young
people, the Internet has become a multi-tasking classroom/playground, replete
with music, video and instant friendships.
The
language of the Internet
The
Internet has in many ways permeated our real lives. These days, we cannot
view an
advertisement in the media without some mention of a website, or email address.
A few years ago the catch phrase was ‘Virtual Reality’, then the
media seized upon ‘The Information Superhighway’, these days it is
‘cyberspace’ and the ‘Internet’, which have become
vogue expressions. Unfortunately these terms and the accompanying jargon, which
is needed to support these concepts read like secret codes for all but the most
technical people. Try reading the manuals (if they exist) of your local
Internet Service Provider. Or attempt to make sense of the saleperson’s
explanations when you ask for details about setting up a Web page for
commercial purposes. The jargon of the Internet both perplexes and confuses
novice computer users since there are often no other terms available to
translate highly technical words. The Internet has also developed its own
specialised language or slang, which has led to hundreds of Internet glossary
pages being written. Since most communication is achieved through keyboard
typing, a number of shortcuts have evolved to speed up the process1. If you
use the interactive parts of the Internet such as the Usenet or Internet Relay
Chat, newcomers may in fact be overwhelmed by the acronyms and jargon they
encounter.
Several
commentators have noted the oral nature of much of the Internet (Ong, 1985;
Langham, 1994; Vitanza, 1997). The fast turnaround of Internet interaction
contributes to the informality characteristic of spoken language. Many users
of Internet email, Usenet newsgroups and real-time chat systems tend
to rely on
short sentences, keyboard emphasis, ‘emoticons’ and abbreviated
grammatical constructions because of the difficulty in reading complex
arguments on a screen.
Figure
3 below provides an example of a Usenet article, which illustrates these
linguistic
features. The Usenet is an interactive sub-system of the Internet consisting
of thousands of computer conferences called newsgroups and categorised
by the
prefix to the newsgroup name. It is common to find abbreviations such as ‘Alt’ which stands for ‘alternate’, ‘comp’
for ‘computer’, ‘rec’ for ‘recreation’,
‘soc’ for ‘social’ and so on. The language of the
Usenet is very much tied to text-based written communication and the range of
possible keyboard non-verbal communication. In Figure 3 we have a short
advertisement from the newsgroup, alt.business.careeer-opportunities. Note the
intitial bio with impressive sales figures, use of capitals for emphasis,
colloquialisms such as ‘jam-packed’ and ‘grow’,
personal asides such as ‘This guy really knows what he's talking
about!’, the use of exclamation marks, and the final emoticon.
Figure 3. A Usenet articleFrom: ***News For Business*** (man83@net-yan.com)Subject: "Insider Secrets" Course for YouThis is the only article in this threadView: Original FormatNewsgroups: alt.business.career-opportunitiesDate: 2003-09-03 14:07:51 PSTOver 1,000+ PAGES of the Hottest, Proven Profitable Internet. Business Secrets Broken Down Into An EASY-TO-DUPLICATE System!!Corey Rudl is the owner of four highly successful online businesses that attract more than 1,800,000 visitors each month and generate over $6.6 million each year. He is also the author of the #1 best-selling Internet Marketing course online.To check out his site that's jam-packed with THE EXACT INFORMATION YOU NEED to start, build, and grow your very own, profitable Internet business, I highly recommend visiting:http://tinyurl.com/m52n
This guy
really knows what he's talking about! :-)
Chat users
also abbreviate their prose so much that it resembles typed speech (see Figure
4 below). The immediacy of computer chatting creates the need for even greater
brevity and succinctness which in turn leads to very short sentences, acronyms
and often a distorted perception of tone and feeling in heated discussions. On
IRC, users may join one of thousands of channels, or a user may choose to
simply chat one on one without being in a channel. Channels range from
professional discussions to the most banal topics imaginable. Figure 4 displays
a social channel discussion. Note the short declarative sentences, successive
brief statements by Jay^ and DJ_Scott, abbreviations, and lack of punctuation.
Typically, users are involved in more than one conversation in the channel, and
often in more than one channel, so that successive statements from the same
person will not be coherent to the casual observer. IRC is probably the only
medium, which can be both public and private simultaneously.
Figure 4. Excerpt from an IRC channel<DJ_Scott> heH I work for the Talk Station up here in Maine<Jay^> but on the weekends I do Mobile DJ stuff spinning top40/dance remixes/rap, etc<Rai99> hahaha... no idea about plastic surgery?<Jay^> at this one bar I DJ the Saints Tailgate party<DJ_Scott> WVOM 103.9 ---> http://wvom.midmaine.com/<Jay^> and also do high school dances and stuff<DJ_Scott> eyah I wanna do that stuff<Jay^> doing high school dances is kinda fun<DJ_Scott> yeah<Jay^> club work is really cool...thats what I want to do since I like that type of music<AzWildCat> i have no idea about sandra.....<DJ_Scott> yeah I wanna club big time<Jay^> i actually might get into a club if my DJ boss gets this club<Jay^> i’ll end up having Saturday and Sunday nights to spin<DJ_Scott> yaeh<Jay^> do you own any mobile equip?<DJ_Scott> nope I have my Numark CD-7030 thats it* Jess1 has returned!<Jay^> the Pioneer CDJ 700s and the Pionneer mixer is NICE<Jay^> whoa baby let me tell ya<DJ_Scott> yeah they are<DJ_Scott> I want the Numark CDN-34’s<Jay^> haven’t even heard of those to be honest with ya<Jay^> they any good
Culture and
miscommunication
Most
professionals would agree that the Internet has enabled us to communicate more
effectively with our friends and colleagues, both locally and overseas. The
ease, the speed and the convenience of e-mail, bulletin boards, chat systems
and instant messaging have revolutionised our professional practice. But how
does online communication affect intercultural communication? I believe that
our Western, informal and direct use of computer-mediated communication (CMC)
technologies conflicts with the way other cultures use these technologies and
interpret our messages. When we start to apply our own cultural values to the
Internet, many of the communication problems related to culture become
glaringly obvious.
For
many
anthropologists and sociologists, a person’s worldview is an important
precursor to their communication expectations. The American or Australian
worldview wishes for a fast decision or negotiation and emphasises expediency
as being necessary in order to keep up with political, social and technological
change. Because work happens in the immediate present, the organisation
needs to move on to the next project. Thus, when we use e-mail we prefer
fast
turnarounds and equally quick decisions. This expectation may be totally
at odds with multicultural partners, who may feel pressured to make premature
decisions due to the demands of the technology, or who may simply defer
answering our demanding e-mails.
On
the Internet, our true identities are most often hidden from sight,
unless we
choose to reveal who we really are. Celebrities, politicians, CEO’s,
and professionals all have e-mail addresses, which are meant to disguise
their real
identities. Bulletin board logins and chat nicknames are usually not easily
recognisable. However, in many cultures, especially most parts of Asia,
knowing the identity of the other person is imperative to understanding
how to act
towards that person. The status of that person, their role in the organisation,
their decision-making power, and their personality are all, to some extent,
important considerations, which are often totally absent in mediated
communication.
In
the
80’s, the anthropologist, Edward T. Hall (1983) typified the
world’s cultures by dividing them into two categories: high context and
low context. If Hall’s theories are also applicable to online
communication, this may explain why CMC technologies are so problematic
for some cultures. Low-context cultures such as Anglo-Saxon America, Britain
and
Australia do not usually use social contexts as a way of determining the
most appropriate way of replying to messages. But, in high-context cultures
such as
Japan, Russia and Latin America, the context conveys as much information
(or even more) than the literal meaning of the message being discussed.
When we
receive an e-mail message, participate on a listserv, or peruse a bulletin
board forum we are not usually looking for context. The identities of other
participants are almost unimportant, compared to their words - argumentation,
ideas and prose style are more important than who they are. This is exactly the
opposite situation to a member of a high-context culture, whose whole
upbringing requires a clear, unambiguous social structure in order for any
communication to occur. Without the context, the high-context person is lost
for words.
Using CMC, we
create a persona via the keyboard, with eventual problems occurring when there
is a considerable mismatch between our screen identity and our real selves.
Synchronous chat systems are especially prone to this kind of distortion and
exaggeration because we are severely limited in the kinds of non-verbal emotion
we can portray. Attempts at linguistic subtlety such as sarcasm or irony may
simply be viewed as criticism. Here is a transcript of a real-life conversation
on the instant messaging system, ICQ:
<Bruce> Greetings from Sydney. Wanna chat? I work for an Australian university<Yoko> Greetings from Honolulu. Yes, I work at the University of Hawaii as a graduate tutor. I am in my final year of my doctoral dissertation.<Bruce> great :-), what area of research?<Yoko> I am studying oceanography.<Bruce> I would like to ask you a question..<Yoko> Yes?<Bruce> I am doing some research – can you tell me the Japanese word for “start” on a computer?PAUSE<Yoko> You are very rude. I think you are taking advantage of me. If you want to know the answer to this question, then you should consult a dictionary!<Bruce> I am sorry I offended you, good-bye.
Here,
an
ordinary question was interpreted by a Japanese ex-patriot to be inappropriate
for the relationship. Yoko’s description of the mistake was to call the
simple question, “rude”. Bruce’s surprise was deafening
since he cannot escape the accusation, and without the availability
of non-verbal
communication, any explanation would be brutally long-winded and
self-defeating. Once the accusation was made on the chat system, the
fledgling relationship was unable to be rescued.
Our
use of the English language has problems for other cultures. Linguists
agree that language
serves least two functions, an informative function and a social function
(Scollon and Scollon, 2001). What happens when we use CMC with a non-native
colleague who is attuned to the social functions of the language, not
only the information provided? Westerners do not normally ask about family
and health
in business meetings, or via online communication. In our face-to-face
meetings
and in our online communication, we tend to get to the point very quickly,
express our individual viewpoints, and expect a reply that affirms or
perhaps contradicts our conclusions. We do not expect our local colleagues
to talk
about the weather, their health or their fathers’ or mothers’ well-being.
Could it be the case that online, we are tacitly seen as rude and uncaring
lot, devoid of humanity and only worried about individual gain, by
many of our multicultural partners?
Democracy
or anti-democracy
For
most of its life, the Internet has been seen as the last remaining
bastion of freedom
and democracy in our society. Given the large student population on the
Internet, its reputation as being an open, hospitable and democratic
environment has been a natural extension of its users’ ideology
and politics. The main criticism of the early Internet was that it was
difficult
to
learn the arcane Unix commands, and that access was for the privileged
few, namely engineering and computer science students. The question for
the Internet
of the future is perhaps not whether or not this unique medium can maintain
its vainglorious reputation, but whether it was ever a free and democratic
environment in the first instance.
The
experienced Internet user is typically young (under 30 years old, according
to Survey.Net, 2003), well-educated and highly intolerant towards newer
users, who
are often called ‘newbies’. My knowledge of adept users
is that they are usually highly opinionated about technical issues,
impatient towards
others less skilled than themselves, and extreme in their attitudes
about technology. Characteristically, experienced Internet users do
not typify
cooperation and affability. On the other hand, novice users, in needing
information and help, usually epitomise openness and friendship.
One
of the
major claims about the Internet is its democratising feature – it
levels the playing field, so that ordinary people and experts alike have
access to
exactly the same information. However, the truth may in fact be the exact
opposite. Having access to information is certainly useful, but not the
only requirement of a democratic society. For example, allowing everyone
access to
the latest political campaign policies of competing political parties
does not ensure that people will 1. locate that information, 2. understand
that
information, or 3. act upon the information. In the USA, the number of
online accesses to election news has in fact decreased from 22% of all
users in 1996,
to 15% in 1998 (Mikheyev, 1999). While this may be an aberration related
to the youthful ages of new users, the real concern is the 85% of online
users, who
do
not democratically access the Internet for political reasons.
Whilst
the
Clinton administration’s so-called Communications Decency Act of
February, 1996 created an anti-censorship movement leading to an eventual
legislative reversal, the Internet itself is not the open and liberated place
it proclaims itself to be. The Usenet, email, and chat systems all have their
policies, norms and value systems. To transgress a tacit rule of the Internet
will bring disfavour, and contempt. And if one continually flaunts the rules
of
cyberspace one will be censored.
A
good example is the now infamous mass Usenet post of the Greencard
lawyers, Canter and
Siegel. The lawyers had a programmer quite legally ‘spam’ their
ordinary advertisement to thousands of newsgroups. Millions of people received
the same message, resulting in anger and retaliation on the part of the Net
community. The extent of their activities was recognised so within minutes
‘flames’ began pouring into the lawyers’ mailbox, so many
that their host system crashed repeatedly. In Time magazine (July 25, 1994) the lawyers
reported they made an extra $100,000 in new business. And despite the ill
feelings, Canter and Siegel were unmoved and unrepentant over their actions. A
later interview in the New York Times signaled that they would repeat the whole exercise, so
the harassment swelled anew. The lawyers’ fax machine became tied up with
dozens of blank pages; hundreds of bogus customers signed onto their books; and
a Norwegian programmer created a piece of software which looked specifically
at
Canter and Siegel posts, and deleted them before they spread.
Unsolicited
electronic mail is the equivalent of ordinary junk mail, but there is one main
difference, each piece of junk email costs the recipient a few fractions of a
cent. However, apart from the cost burden, the Internet community detests
unsolicited email so much that even public service announcements can result in
extreme anger and retaliation from supposedly wounded recipients. Service
providers, frightened of being black-banned by a sympathetic fraternity of
users, also tend to respond badly to individuals who break this rule.
A
few years ago, an Australian company announced that it was offering
a free copy of a
historically significant document to any visitor to its website. The
company spammed 50,000 Australian email addresses in order to inform
the public of the
significance of the gift. The response from the recipients varied from
irritation and anger to praise and thanks. But it was the company’s
ISP that provides a salutory lesson in Internet democracy. Because the
Service
Provider also received a few angry email messages, they immediately blanked
out the supposedly offensive website, spuriously claiming that the company
had
broken their policies. The company website was only reinstated when legal
action was threatened against the ISP for breach of contract.
Epistemological
considerations
The
development of the computer is regarded as one of the major technological
achievements of the twentieth century. Our shiny monitors and computers promise
us perfection in the way in which words can now be processed, in the way that
numbers can now be manipulated, and significantly in the way that information
can now be stored and retrieved. Sherry Turkle (1995) in her book, Life on
the Screen talks about
the computer’s ‘holding power’, its mystique as a machine
that is right, and anything found on a computer as being true. The Web extends
this mythology (and it is a myth) to all the computer’s hosts on the Web.
A belief now exists that useful information about any topic can be easily
found, and once found this information’s reliability is unlikely
to be questioned.
We tend to
regard information found on the Web through one of the search engines as a
godsend -- as a way of saving time and energy in dark musty libraries. As such
there is a tendency to regard this knowledge as free and therefore able to be
copied and used without the usual restrictions of intellectual property and
copyright protection. But this is not the case. Moreover the information we
find is usually neatly and tidily packaged into small easily assimilated units
called home pages. There are few books on the Web, few long academic treatises,
but lots of short, self-opinionated magazine-style snippets which are fast
becoming the norm for our students. Are we guilty of fostering a generation of
young researchers who are accustomed to Sesame Street-style information grabs
by erroneously placing our confidence in the Web?
Paradoxically,
belief in the power of the Web also leads scholars to devalue the information
acquired therein since this knowledge is intrinsically public knowledge.
Jones (1994) in his essay entitled ‘The Ethics of Cyberspace’ suggests
that all the knowledge found on the Internet is in fact public knowledge.
Academics pride themselves on their research skills. Scholars specialise in a
particular field of knowledge in which they do research and compile precious
bibliographies. Scholars are seen as experts in a particular field and are
hired as professionals to teach, consult and do further research in these
highly specialist areas. But what if an expert’s knowledge was available
to anyone and everyone? What if someone could do a search on the Web and find
out the same things which have taken specialists years to acquire? Would they
still be hired? Would a specialist’s knowledge be worth anything at all?
What is valuable about our experience and about our best students’ work
is the fact that the knowledge acquired is rare -- it is painstakingly
difficult to find.
The
Web changes our perceptions of the value of information by placing
online the
fruits of many experts’ collective labours. It is said to supposedly
level the playing field in terms of access to this specialist knowledge, since
we can locate all manner of esoterica. The Clinton administration has stated
that electronic access to information enhances the country’s democratic
processes since all Americans can search for and find all the pertinent
information relevant to an issue or problem. This claim not only totally
ignores those citizens who cannot afford a PC, a modem and an Internet account,
or who do not have the skills to use such technical tools, but it also
presupposes that the information found on any government’s websites
is fair, unbiased and includes a range of policy opinions. This is simply
not
true. As stated earlier, Web sites provide a particular point of view
which may be rhetorical at best, but also polemical in extreme cases.
Conclusion
- technology redux
Some
commentators have complained that the educational Web is growing too
fast (Duin & Archee,
1997) or in the wrong direction of adult-oriented material (Archee,
1997). Whilst Web pages change on a daily basis they can also
disappear overnight without warning. How can we have faith in a reference
if it no longer exists? Books, once printed, may be referenced and checked
time
and
time again. But Web pages by their very nature are ephemeral and changeable.
There are very few Internet documents and programs which still exist
in their original form.
The
Web’s utilisation of hypertext means that a single mouse click can bring
up completely different sets of information. Similarly the content of the Web
may be digested by scanning and browsing as opposed to close reading and
reflection – printing tends to be eschewed in favour of online
assimilation. As it has been earlier stated, the very nature of hypertext
mitigates against perusal in any other form except online format. Given
present costs of Internet usage and printing, the normal process of
reading and
questioning may be reduced to mere minutes. If educators persist in
placing all their course material online, then the vast majority of
students will digest
the same material in situ. The result is an imperfect reading, or at best a superficial
perusal of significant documents by our students.
Ciolek
(1996, 1998) asks if the Web, in fact, has much to interest academics
or educators. He
provocatively suggests that the future may hold in store a ‘multimedia
mediocrity’ since the ratio of useful information is diminishing in
favour of advertising and commerce. Ciolek also implies that the Web is too
easy to access and thus also too difficult to control access to. Anyone from
the youngest schoolchild to the most senior citizen can access the Web today.
And whilst there are numerous benefits for all users by allowing ordinary
people access to the largest database in the world, there are also dangers of
which we, as responsible parents and educators need to be aware. The spectre of
pornography raises its ugly head, not only as a danger, but also as a distraction.
Unless you use a special Web server or search engine, you cannot do any search
on the Web without coming across a hyperlink to an ‘adult site’.
The most innocuous keywords will yield pornographic hits. You do not
have to follow up these hyperlinks, but they still exist alongside
your research
results. The distraction of these hits can lead to frustration and
dissatisfaction with the whole system.
In his book, Travels
in Hyperreality (which
predates the Web) Umberto Eco (1986) suggests that Americans (and Australians)
adore creating hyperreal simulacra of real things that seem more vibrant than
the originals. Whilst the Web is not American, the major Web browsers, Microsoft
Internet Explorer and Netscape
are examples of this
tendency. Schoolchildren, the unemployed and students are able to publish
online, and compete with multinational companies for user attention. Depending
on their level of expertise there can be little difference between such
personal home pages and those of huge corporations. The same computer screen
displays both. The people as represented on the Web are hyperreal and so are
the companies. There seems to be little distinction between the
personal/private and the corporate/public. Rheingold (1994, p. 281) states
succinctly:
“We live in a hyper-reality that was carefully constructed to mimic the real world and extract money from the pockets of consumers: the forests around the Matterhorn might be dying, but the Disneyland version continues to rake in the dollars.”
This is also
true for the Websites of other cultures, which are all beginning to look rather
similar to the Microsoft or IBM home page. Will the typical Internet user by the year 2004
be any more sophisticated about their information sources? I would like to
think that we shall impart caution alongside our enthusiasm for the digital.
As
educators and scholars we need to be aware of the problems inherent in the
latest technology. And before we embrace the Web too wholeheartedly we need to
determine why we are using it in the first place. What real benefits does it
offer, and what are the costs involved for our students? Strange as it may
seem, some experienced Web users are already complaining of boredom with much
that they see on the Web. Are we turning our students into archetypal couch
potatoes clicking mindlessly on 3 billion Web channels only to find that there
is nothing worth viewing? <click>
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Footnotes:
[i] See the previous edition of D. Gibbs & K.
Krause (eds) Cyberlines for my argument as to why use of “Internet” in place
of “the Internet” is nonsensical.
[ii] Acording to some sources, one in every
three pictures shown on Web browsers is related to an adult site (Archee,
1997).
[iii] To be fair, the relatively new, The
Atlantic Monthly
website rendition of the Bush article is very faithful to the original text version see http://www.theatlantic.com/unbound/flashbks/computer/bushf.htm