Introduction
1.1 Purpose The purpose of this report is to identify how Westpac Banking Corporation and ANZ Banking Group use the marketing mix to attract their specific target market.	A definition of the banking industry would have been useful. It is helpful to outline the overall purpose of your report.
1.2 Background Over the past 20 years, the banking industry in Australia has experienced significant pressures from a number of areas that have changed "and continue to change the landscape of the banking industry" (Ibis Report). The de-regulation of the financial system in the1980s has arguably had the greatest impact on the banking industry; however, the ever-increasing influence of technology also cannot be overstated.	As above, while it is useful to have background - and the background here is good - you do not have to use numbered sections unless you want to.
The four major banks collectively control 73% of industry assets (Ibis World). The market segments comprise individual clients (53%) and the commercial sector (35%), with governments and financial intermediaries having a lesser influence (Ibis Report).	The student has clearly done useful research. It would also help the reader to have the scope of the report spelled out in the introduction. The three references to Ibis World should have been more specific